Record your observations.

[kexej28769@nongnue]

What have you already done to accomplish this goal?
It’s time to show off what you’ve accomplished so far! Here, you’ll include SEO goals you’ve already achieved, such as fixed missing descriptions, resolved issues with 404 pages on the site, pages that are optimized for target keywords, etc. People like to see proof that their investment is paying off, so make sure to remind your client what they’re paying you for, and create a detailed report on how you’ve already effectively delivered.

The Moz Pro Custom Reports tool is useful for bahamas number data type of reporting, as well as the “Observations” section, which we’ll talk about in a moment. You can use useful visuals in the Custom Reports modules to clarify what you’re working on and outline what you plan to attack next.



The “Observations” section of your report is where you show your client real, concrete data. You’ve outlined what you’re doing to help them achieve their current SEO goal, and now it’s time to show them the results of your hard work.

Keyword performance
The idea here is pretty straightforward: show your client which of their keywords have improved their rankings , and how their search visibility has changed since the last report. For transparency, you might also want to include some information about the keywords that haven’t—now would be a good time to tell your client how you plan to address those underperforming keywords!