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Relationship Landing pages Email campaigns Lead managementnetherlands cell phone number list Segmentation Website analytics Campaign analytics SEO analytics & auditing Social media marketing Social media monitoring Content marketing Dynamic content Question No. 1 to ask before deciding on a platform is this: What Features Do I Need to Achieve My Goals? With that answer in hand, you can evaluate the specific technology options.


‘Full-Stack’ and ‘Custom-Stack’ Options, Features, and Costs We looked at the pricing and features of four prominent full-stack marketing automation platforms: Hubspot Marketo Pardot Act-On In the chart below, we list each one and note the features of each. We also included a list of “point-solutions” to show an eample of what a custom-stack of point solutions might look like and its cost.