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You’ll also find a directory of employee handbooks and culture decks on how other companies are running their operations. Growth Strategy 4 “The whole point is to build a brand around the topic of organizational design. It’s not driving a ton of trials directly but, even though we can’t measure it week-to-week, month-to-month, we think that investing in branding is going to be a differentiator down the road.


” Nelson admits they spend a lot of time and energy on this saudi arabia cell phone number list project, all of which is a bet to take advantage of an arbitrage opportunity. “Things that are hard to measure, people are going to be less likely to do, so there’s going to be less competition. None of our competitors are doing this, probably because you can’t measure it, and you can’t put it in the bullseye framework.


” Tettra maintains multiple funnels that catch people with different interests. “t content is such a different person than one who might come across NASA’s culture deck. And it’s different than a person who cares personally about our personal journeys.” Why They’re Not Worried About Being Pigeon-Holed Brand-driven projects like Culture Codes can help companies whose brand revolves around an eisting platform begin to build an identity apart from it.