How to Manage Brand Reputation

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ROI , from the English Return on Investment, can be translated into Italian as return on investments , or alternatively as an index of profitability of invested capital. In other words, ROI is nothing more than an index useful for calculating the result in economic terms obtained thanks to a specific activity.

Conceptually, therefore, this index can be applied to any business process even if, as we will see, determining an exact value that numerically quantifies the results obtained physician data is not always as simple as one might imagine. Before understanding the importance of ROI and making some more specific considerations on the opportunities that this index potentially offers , let's try to identify a generic formula that explains it from a mathematical point of view.


How to calculate ROI in percentage terms : (profit derived – invested capital) / invested capital Every self-respecting entrepreneur knows how essential it is to have a scientific approach to everything that concerns the company, even more so when it comes to activities that are difficult to measure, such as marketing campaigns . When you run an advertising campaign, in fact, it is very complicated to keep under control all the variables that affect the purchasing process.