Keep your database clean

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In this article we will see how to solve the spam problem and what steps to follow to avoid your emails ending up in the junk mailbox, undermining the deliverability of your email marketing .

Deliverability is the ability of an email to reach the job seekers phone numbers list recipient's inbox (and therefore be delivered) without being blocked by filters set by providers, anti-spam systems or users.


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1. Avoid purchased databases
We've said it before: the people who receive your emails have to want to receive them. Even if you have "legally" purchased an email database, be very careful when using it.
Purchased lists are ticking time bombs , ready to seriously undermine your email sender reputation . If you are labeled as a spammer in multiple email clients, it will be very difficult to "recover" from this situation.

Another thing to absolutely avoid is to insert handwritten addresses into your contact lists, which you find on business cards collected during an event, or from social media. You have not collected their consent, therefore what you are doing is SPAM.