The first collaboration we implemented

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So we want to talk about some of them. to strengthen our product was with the brand “Tsvite Teren” , a Ukrainian jewelry brand. We are talking about a match at the level of values ​​- this is not just a random brand that we chose. This is a really successful combination when values ​​​​combine, and our main idea continues organically. If earlier the meanings of Nadia’s songs could be heard and seen visually, here we created meanings that can be touched in the form of jewelry. This project also had a charitable component, which emphasizes the correct selection of the brand and the organicity of the creative idea for both the influencer and the brand.

Sensei + Yakaboo

Another great example of our work is the algeria telegram data collaboration with the Yakaboo brand . Few people associate a pop artist with reading, but we decided to debunk this myth and show a real passion for literature. In this project, we wanted to not just demonstrate a love for books, but also talk about the meanings that Nadia finds in literature. Together with Yakaboo, we created a landing page where Nadia shared her favorite books. We also actively communicated about the project on social networks, talking about Nadia's meanings. Each book that she talked about on her social networks, Nadia illustrated with personal photos. Thus, we continued our idea with meanings, adding emotion and personal experiences of the influencer to it, which undoubtedly strengthens our idea and overall communication.

Sensi+ jvcase

It is also worth mentioning the collaboration that took place as part of the album promotion with the Ukrainian brand jvcase , a manufacturer of phone cases. We wanted to literally "flood" these meanings with everyone. If you go to Nadia's Instagram page, you will see these meanings even in the description under her name. The organic continuation was the collaboration with jvcase, where we embodied these meanings in phone cases. Initially, these cases were released in limited quantities only for Nadia and her team, but later we made them available to the general public, which pleased Nadia's fans, who were also able to touch these meanings.

What is important to summarize about our case? We had a creative idea that came from an artist. We found ways to amplify it, embody it in visual images, and engage brands to further amplify and implement it in creative projects. This confirms what we said at the beginning: the formula, when the brand and the influencer are equally important, and the creative idea is combined with them, gives a great result.