You've just finished your great mobile app that's going to dethrone Snapchat and Candy Crush! That's all I wish you. But to hope to bring your mobile app to this stage, you're going to have to work on one essential point: the launch .
As in any project, the launch is one of the most important parts, because it is what will determine the rest of the project's events. When it comes to mobile applications , there is a reference tool for launching and monitoring your application : App Annie . So let's take a tour!
What is App Annie?
App Annie is a service that allows you to track the evolution of your application during its life cycle. This way, you will know exactly how many downloads it has, or what it brings you. It is in some ways the canada mobile database Google Analytics of mobile applications.
App Annie will provide the following information about the app:
Know your rank in each store's ranking
Know your competitors through the use of keywords
Track the number of downloads concerning it hour by hour
Track the revenue it generates
Know your users' votes
Get notified if it is “featured” by the stores
But that's not all!
App Annie goes further with its "intelligence" tool, which will help its users in their decision-making thanks to very advanced data. Thus, App Annie will allow you to know the revenues of your competitors and therefore to follow the evolution of the market. In addition, this toolmartechcalculates the ideal number of downloads to achieve based on the goal.
The importance of all this data in launching your application
App Annie greatly improves the launch of the application. Indeed, thanks to the tools seen previously, and in particular the "intelligence" tool, we will be able to build an action plan based on real data: those of our competitors. And thus know the potential of the application (and therefore set realistic objectives) and optimize its commercial development.