Imagine that your company has developed artificial intelligence for schoolchildren, which, based on their interests and capabilities, helps them decide on a future university, assesses their chances of admission and finds educational gaps that need to be addressed before exams. This is a large project, the company developed it for two years and spent 750 million rubles on its implementation. It is important that the project receives wide coverage in the media, and you especially want to appear in some media.
Simply sending out a press release to a database of journalists won't work in this case: you need to know exactly what a specific journalist will write about the launch in a specific publication. This means chile mobile database you need to negotiate with them about it. You'll have to interest the journalist and stand out from the huge number of other requests they receive every day. This is where a pitch comes in - a short presentation that attracts attention to your project.
In this article, we'll look at what a pitch is and how to write one that will increase your chances of getting published.
What is a pitch
A pitch is a presentation or a short story about a project or news item, and pitching is the action itself when you present an idea.
It could be a startup, a business project, news from the world of investments, an interesting development or a scientific discovery. But the most important thing is a short and very clear, consistent presentation of information. They also say "pitch", and in English to pitch - that is, to present your project.
Purpose and types of pitch
Pitching, in simple terms, is a short and convincing presentation of an idea, project or product to potential investors, clients or partners. It should convey the key idea: the problem, the uniqueness of the solution and the potential benefits for stakeholders.