As a rule, it is convenient to see the entire flow of mentions in various sources in one feed. For publications in Zen, the platform and section in which the mention appeared are indicated as the source.
The feed of Sberbank mentions in the media includes publications on Zen
The feed of Sberbank mentions in the media includes publications on Zen
If you wish, you can limit your search to just Zen and quickly analyze mentions only in this source.
Search results for mentions of Sberbank in Zen channels
Search results for mentions of Sberbank in Zen channels
When a new publication appears in the feed, SCAN sends notifications to email, Telegram or a push notification in the application.
Notification from Telegram bot SKAN about a new paraguay mobile database publication mentioning Megafon on Zen
Notification from Telegram bot SKAN about a new publication mentioning Megafon on Zen
Analytics on publications in Zen
The contribution of an individual publication to the overall picture of the dissemination of a specific news item can be assessed using the indicators of reach and visibility.
Full text of the publication and its statistical indicators: coverage and visibility index
Full text of the publication and its statistical indicators: coverage and visibility index
These indicators help compare how news is distributed in various media and social networks, draw conclusions about which communication channels provide the greatest audience reach, and plan PR and marketing activities taking this data into account.
Briefly about the main thing
Today, Zen has an audience of more than 70 million users per month, making it one of the most visited sites in Russia.
Zen offers text and video content formats that are familiar to brands present on social networks.
The Zen feed algorithm helps authors and brands reach interested audiences.
Many popular authors who have already gathered a certain audience are published on Zen.
To create a brand channel on Zen, you should follow the usual rules for social networks: analyze competitors, be ready to regularly publish content, and take care of the comfort of readers.
You can compare the effectiveness of publications in Zen with each other using statistics on views, reads, and clicks on links.
To evaluate the overall effectiveness of Zen, it is necessary to compare its PR indicators with other brand communication channels.
Even if you are not currently conducting systematic work in Zen, you can find mentions of your company on the platform and evaluate the reach and visibility of channels in Zen that have written about your company - to do this, request test access to our service .