The SCAN media monitoring system allows you to create neat, informative reports that are easy to edit and send to recipients. The new tool makes this process even easier thanks to the innovations mentioned above - combining similar news items, editing headlines and leads before uploading publications to the report, removing irrelevant results in the search results, and more.
The procedure for compiling an analytical report in the SCAN monitoring system looks like this:
we make a request;
we select the appropriate news items (if necessary, we combine, edit, and delete unnecessary ones);
then you have the choice of: copying them into a report, saving them into a file, or uploading them into a table;
In the report editor, we create a cover and add graphs.
For example, here are the graphs that appeared in the report on the PR activity of the "big four" for the period. The graph of the number of publications and the graph of audience coverage clearly colombia mobile database show which of the operators was more active in the media space:
Screenshot of the publications number graph
Comparative graph of the number of publications
Screenshot of audience reach graph
Comparative Audience Reach Graph
And in the comparative table of PR indices it is clear who has become more visible, who was quoted more often by the media and whose reputational risks are higher:
Screenshot of PR index table
Comparative table of PR indices of the "big four"
So, we have found out how the new Infopovoda functionality facilitates the daily work of PR and security services. This tool appeared in SKAN for a reason: our support service closely monitors what difficulties clients encounter, what they lack and where the system can be improved. We believe that you will appreciate the new functionality and will use it in your daily practice of monitoring media publications.
For now, Info-reasons are only available in demo mode. Write to [email protected] to get access to the functionality and check its operation in practice.