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Additionally, about 6% of Instagram users are over 55 years old. In short, Instagram is popular among a wide age range, but especially among young adults. On social media, content can be biased Getting information from social media is a daily exercise for everyone, but in some generations it generates greater influence. Generation Z uses TikTok as a search engine with a certain risk. We know that social media can generate a bias in information, since the content that the networks themselves promote the most is based on popularity and trends, instead of analyzing the objectivity and veracity of the facts.


For this reason, taking what the networks say or mexico whatsapp number data what is seen on Instagram and TikTok as truth is a risk that these generations are exposed to. It is always advisable to verify the information obtained on these platforms with other reliable sources. In the business world Google is more credible Even though Gen Z is so comfortable on TikTok and Instagram that 40% of them already search there more than, uh, Google, in the realm of business and more serious topics, people still turn to Google to find reliable information online. to maintain your company's presence on Google .