Is your advertising campaign not working or are you spending too much? After completing the PPC Specialist course , you will be able to optimize your advertising budget. You will be taught how to correctly select keywords and create a semantic core of the site. You will be able to determine the goals and structure of an advertising campaign. By analyzing the effectiveness, you will be able to optimize advertising budgets. Suitable for those who want to work on outsourcing and business owners.
3. Clicks
Bid assignment. Clicks
"Clicks" or "Maximum clicks" is a great option when austria telegram data choosing a bidding strategy when starting advertising campaigns. This strategy optimizes the display of ads to obtain the maximum number of clicks within the advertising budget we set.
If you are launching a search advertising campaign in the advertising cabinet for the first time and you do not have any previous statistics, it is quite normal to work on this strategy for 1-5 days, get the first statistics and carry out further optimization. The first step of which will be to set a limit on the cost of a click:
Maximum bet limit
This option is available immediately when you launch your campaign. If you can predict the approximate cost of a click by setting a cost limit, it will allow you to manage your advertising budget more effectively.
Tip: Always try to evaluate your auction and set a cost-per-click cap before you launch your campaign. There are two main ways to do this, based on external and internal data.
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