For example, people who embrace a minimalist lifestyle often shop for environmentally friendly products. Behavior : Based on consumer habits, purchase frequency, or response to promotions. For example: People who often shop on Black Friday sales. 2.
What is the target customer? Your target audience is a more specific “small group” within your target market who are most likely to buy because your product or service meets their needs, solves their problems, or fits their budget.
Characteristics of target customers: Specific canada telegram data Needs : that your product fulfills. For example, a professional runner needs shoes that are lightweight, durable, and have great grip. Obvious shopping behavior : What channels do they usually buy through? What are their shopping habits? For example, target customers of high-end cosmetic brands often search for products through official websites or at large stores.
Willingness to Pay : They have the financial capacity and are willing to invest in your product or service. For example, an entrepreneur would be willing to spend money on premium personal development courses. 3. The difference between target market and target customer Instead of thinking of these two concepts as the same, think of them as two concentric circles.