Digital tracking and tagging

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And to measure this in companies, Google and BCG developed an assessment framework with 50 questions that can be applied online. According to a study by Google and the Massachusetts Institute of Technology (MIT), 60% of marketers said that data-driven attribution is critical to understanding valuable customer journeys, the customer journey that we have already talked about previously in other of our articles , using this information to better understand audiences, better choose the channels to reach those audiences and apply agile processes to quickly change strategies when necessary. To measure digital maturity, Google and BCG propose in their article to examine six key areas: Organization : Digital maturity starts with the organization and requires a multidisciplinary approach, as well as collaboration and acceptance from all teams involved.


Companies with the greatest digital maturity are those in which the use of digital media is promoted from the CEO role downwards and not just from the top down. Attribution : tools enable teams to uk whatsapp number data accurately measure and value customer touchpoints. These insights are then used to support strategies and enable marketers to make data-driven decisions regarding campaigns. Assets and Ads : Data and insights are key to creating intuitive, relevant experiences that drive attention to the desired content across digital touchpoints. Digital ads also allow marketers to quickly test what works and what doesn’t, then make changes based on emerging consumer trends and events around the world.