How to formulate the message?

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There is often a situation where the goals change, but if the changes are so radical that you are forced to change the main message often, then you may need to return to the overall strategy. Understanding the essence of your business allows you to formulate one key message that you can communicate for a long time so that the client will remember you better, understand what you offer, and a stable image of your brand and your offer has been formed.

How to formulate a message?
Let's look at some examples of messages together benin telegram data and determine how effective they are or ineffective.


For example, a message for a shop that sells glasses: "We sit on the face since 2001". Also, the message from the airline: "We wish luck". Although these examples may not look the worst, I hesitate if they are really effective. For example, the client of airline may not want to hear not confidence in a successful flight, but get a positive message about a good traveling.

There are also examples of very unsuccessful messages that formulate a negative attitude to business. So let's look at some more examples of messages that, when they appear, immediately call associations with the brand and its concept.