Which would be the most suitable option for you?

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And if you do opt for affiliate marketing, you may want to set some conditions on how your brand is used. You can also create an affiliate application process so that you only approve sellers who already closely align with your brand.

Cost structure
As a new brand, GymTuna will be operating on a limited budget. It will need to make smart decisions to maximize its marketing efforts.

Digital marketing will certainly require more money benin mobile database than affiliate marketing. But if done right, digital marketing will yield better results in the long run. But to achieve this, you will need to continually invest in SEO and organic promotions on social media.

You can opt for organic digital marketing methods like content marketing, social media marketing, etc. These will require very little initial investment but more time.

On the other hand, Affiliate Marketing works on a performance-based payment model. You only pay affiliates if they bring you new sales. This way, you can link marketing expenses directly to results.


Digital marketing is ideal if you have the time and money to invest and want to grow organically. Affiliate marketing is the way to go if you prefer a low-risk investment that aligns directly with sales results.

Targeting the right audience
You can't sell a pen to someone who can't write. Therefore, reaching the right audience is the ultimate factor in determining whether you can make a sale.

Digital marketing is all about reaching the right audience. So, with all the blog posts, marketing emails, and social media posts, your only goal is to be relevant and useful.

Plus, if people interested in your niche start finding your information useful, they will naturally learn more about you.