When is the best time to share on Facebook?

[suchona.kani.z]

Hubspot examined posts on Twitter, LinkedIn, and Facebook. Since Facebook is by far the most popular in the Czech Republic, we will focus primarily on it.

When is the best time to share on Facebook?
Virtually everyone is on Facebook, so getting into fans' newsfeeds is a challenge. Hubspot measured click statistics .

Dramatic differences can be seen especially in the morning and late evening – around 7 and 9 a.m. From a certain perspective, this makes sense – everyone checks what’s new in the morning over breakfast. But how many marketers post things early in the morning?

Math window:

The median (blue dots) is the middle value when the values ​​sorted in ascending order are divided into two equal halves. For example, if we have the click values ​​for a post: 0,0,1,2,3; we get a median of 1.

What time should you share?

© Hubspot

An equally interesting question is which day is the right one? According business owner database to the data, it doesn't really matter. Sunday is ahead by a few points.

Which day should you share?

© Hubspot

The graph does not show the median for days of the week. This is because the median is 0 according to research. So in practice, thousands of posts were not clicked on by anyone. Notice that even the percentile results are not dazzling.

It is true that if you share 5 or more posts per week, your return on investment drops significantly. However, it has its drawbacks. Many companies have heard similar advice and are flooding Facebook with nonsense. The algorithm doesn't know what to show first and it's harder to reach users. It's like a vicious circle.

The table below shows the relationship between the number of clicks and posts. From the graph, we can clearly see a downward trend - the more you share, the fewer people click.

Click-through rate relative to number of posts

© Hubspot

There are many reasons, including the Facebook algorithm, which tries not to overwhelm users. It is possible that some posts simply do not make it to the newsfeed at all, even if they are interesting content.

How to create a meaningful strategy for social?
According to statistics, it is worth sharing a maximum of 5 times a week . More in exceptional cases, when you collect likes and comments like on a conveyor belt. We practically see this with media sites - in their case, the content is up-to-date and it makes sense to share several posts a day, and all of them will be displayed. It is also necessary to consider that not all posts are seen by all fans .