1. Technical aspects
Start this year by checking and fixing the technical aspects . Make sure your site is responsive and loading fast enough. If not, write to us. We will help you speed up and optimize your site for mobile devices.
2. User Optimization
In the second step, focus on your users-customers . You know your website inside out, but your new customers may be lost on it or may be missing crucial information.
The only solution is to test your website . There are several options. You can use HotJar to create a questionnaire that pops up and asks your users questions based on the criteria you specify. This may be annoying job seekers database for some users, but you can get a lot of data.
To also get quality and detailed data, prepare user testing . Invite a few customers to your company and ask them to go through the scenario with you and answer your questions. You can read how to prepare such testing in our User Testing Step by Step manual .
DOWNLOAD MANUAL
3. Contents
In addition to testing results, look at Google Analytics. Find out which articles are the most read, where users are leaving from, and which channels they come from the most. Based on this information, evaluate the success of your existing content .
Forget about optimizing content for SEO, don't focus on keywords or phrases. Start optimizing content for users . Through testing and analyzing your target audience, you will know what bothers them and how they think about your products or services. Thanks to this, you will know what content to create .
I WANT HELP WITH CONTENT CREATION