The rule here is to show where your audience is.

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This is where prospecting comes in, which is nothing more than adopting means to attract people to your funnel . On the Internet, planning tools are essential for this.

You will also need to define the channels through which you want to attract people, such as email, ads, telephone, WhatsApp, web content, in-person visits, among others.



In Digital Marketing, when we get the contact information of a potential indonesia phone number list client in the prospecting stage, we call it a lead . Initially, they are general, so we have to qualify them through careful segmentation.

Scoring, therefore, consists of separating groups within your contact base that show a greater willingness to buy.

You won't be abandoning others, you'll just be adopting a different communication strategy for each group. This is where things start to get interesting.

It's not yet time to talk openly about your company or product, but it can help your buyer persona better understand your industry and why they need the solution you offer.