Consider the purchasing process

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It is important to know what content the contact has recently consumed in order to know what stage of the purchasing process they are in and to continue with our strategy to impact them in the future.

What we have to do is accompany them throughout the buyer's journey and as they ghana mobile database progress and get to know us, we make sure to send them the content that best suits their needs .

For customers who have a high level of knowledge about our brand , the content we send them has to be more advanced and focused on products, features and news. While for users who don't know us , we can send them lighter content so they can start to get to know us.

The conversion funnel is similar to the buyer's journey of inbound marketing and, in general, allows us to determine what type of content and what objectives we have in each phase of the purchasing journey.

This is possible with contextual marketing . You can set up a main version , which is the one shown by default and in which the event does not appear, and add a second version, which would be the smart content , which is shown exclusively to users who view the website from Spain.

TOFU (Top of the Funnel) . The content should not talk about the brand because the user is in the first phase of the journey and does not know you yet.