Why digital advertising is not for you

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The Internet offers many possibilities for investing money in marketing and advertising, but not all of them fit the conversion you need . Having this clear will prevent you from wasting the budget you have available and will allow you to achieve the greatest return on objectives from each of the actions you implement.

Broadly speaking, we can talk about two types of marketing strategies: traditional marketing , based on presenting ourselves to a user who knows nothing about us, often in an annoying way, without ivory coast mobile database a specific value proposition and without any willingness to convert on their part; and inbound marketing , which prioritizes non-intrusive contact based on providing something interesting to the potential client we want to convince.

It is obvious that the first of these places us in a scenario of high probability of rejection or lack of attention, while the second allows us a respectful courtship in which the value of the relationship we want to establish with those people to whom we want to propose our services or products prevails.

These users will help refine the strategy with their qualitative reactions, which we can incorporate into the quantitative data, and we can also turn them into brand advocates so they can spread the word in their immediate surroundings. A satisfied and well-served customer is likely to recommend what they have seen and experienced to others.