Transactional marketing

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Loyalty marketing
In loyalty marketing, relationship efforts are focused on current customers – with recurring programs and brand advocates – which significantly reduces customer acquisition costs.

33. Precision Marketing
Precision marketing also aims to bring back loyal customers. However, the subtle difference is that precision strategies are necessarily based on data about consumers.

With the help of technology and automation provided by digital transformation , the collection and analysis of information about current customers allows us to offer exclusive content and offers to the right person at the right time, following the logic of One-to-One Marketing .

34.
It is opposed to Relationship and Loyalty Marketing, because its focus is essentially the sale, estonia mobile database to that consumer, at that moment.

The customer has a purely commercial relationship with the brand, which is concerned with immediate results and new sales, not with long-term relationships.