This whole process is of vital importance for large

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Establishing itself in a young neighbourhood is not the same as establishing one in one with an older population. An SME that knows its environment and its competitors can seek alliances with new partners, focus its efforts on the most profitable production processes, and be successful in innovation processes. These evaluations are often more effective than any advertising. A good opinion of a brand, product or service can make an undecided customer make the purchase decision. Sectors such as travel, hotel reservations or catering are well aware of the power of engagement .

The term technological surveillance seems to apply peru mobile database only to NASA or Philips, but it is essential for any business. You have to keep up to date with the latest developments in the sector, the competition, society… With so much information, how can you stay up to date with what really interests you?

Companies are often aware of the evolution of their environment in a way that is neither conscious nor organized. They are kept up to date with changes through specialized magazines, professional associations, through their own clients or suppliers. Something improvised and not systematized. That is not enough. Much of the data that companies require is outside of these sources. Searching for surveillance sources such as patents, publications in official bodies, online press and social networks, or the websites of their competitors requires the help of experts .