When low-cost emailing accounts for up to 10% of total sales

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Fitness center with a brick-and-mortar store and e-shop FitnessDK had a relatively large but outdated database that they did not work with. After cleaning the database, segmenting contacts into various groups and launching several automations, e-mailing slowly but surely and steadily began to increase e-shop sales . Even though the metrics for automation are higher than for regular campaigns, regular newsletters are also an essential part of e-mail marketing, which is why FitnessDK and I started using them. The very first newsletter that we sent as part of the new marketing direction contributed approximately 7% to the total monthly sales .

FitnessDK case study
After initial tool setup and database automation and cleaning, the current time requirement for emailing is around 6 hours per month and often brings up to 10% of total monthly sales . Download the free ios database case study How FitnessDK increased sales using effective low-cost emailing and learn specific data, examples and demonstrations.

See what an emailing strategy looks like
For email marketing to deliver the above results, you need to build on a comprehensive strategy that:

maps the current situation,
determine how to acquire and segment contacts,
advises how to turn recipients into customers through e-mailing,
determines the content of newsletters and automation.
We're now giving you a look at a sample document we create for our clients. See what an emailing strategy includes and how it can help you.

Sample emailing strategy
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Catherine Andrée
Catherine Andrée
Katka works as a content strategist and copywriter at Včelište. She turns every sentence inside out and back again until she is satisfied with it.