Using recommendations in email newsletters

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From the editors. The author of the article, Svitlana Velichko, teaches at the Linkbuilder course . If you want to learn how to apply linkbuilding in practice, then feel free to sign up for the course. After training, you will learn how to effectively promote your site through the correct use of links, master current linkbuilding methods and understand how to correctly combine them for results.

Ideally, recommendation blocks should work belgium telegram data omnichannel , so that all communication with the client becomes as personalized as possible. Email newsletters provide the most opportunities for this, because they can contain more product cards. And messengers and push messages are limited to one image.

Recommendations can be added to almost any type of email. Blocks with products formed from the current promotion, taking into account the interests of the subscriber, are added to the promotional mailing .

Don't ignore welcome emails , as they get a lot of views. In the welcome message, you can tell the subscriber what makes your store useful and recommend interesting offers. If you start a welcome chain of two or three emails, add general product recommendations to the final messages.

In the abandoned cart trigger email , in addition to the items that the visitor was interested in, add several options from the same category at a slightly lower and slightly higher price. Perhaps the customer simply could not find what he needed right away.

Do the same with the "Abandoned Cart" trigger . In such a letter, you can add a block with products that other buyers chose along with this one, or simply related ones.

In addition to the offer itself, you can include recommendations with similar options from the same category in a price reduction message .