Creating a contact database, as we have discussed several times here on the blog, is one of the most important actions for anyone who wants to win the elections. As we have already pointed out in this post with a step-by-step guide to voter registration , there are several advantages to having a record of this data.
In the case of a campaign, for example, you can find out who your potential voters are and develop specific strategies for them. If most of your contacts are public servants, for example, it is essential to develop proposals aimed at this audience.
In addition, you can know where these people are located, knowing in which region you need to act more, holding events, meeting with citizens and drawing up strategies to win over these individuals.
Once you have your contact database, you can send targeted and personalized email marketing and SMS campaigns, reaching your audience in a unique and special way.
In some cases, this work of feeding the database must be georgia mobile database done manually. However, there are ways to automate this process. A good example is the case of integrating your website with the management system.
You can include a contact form on your page so that citizens can send requests, criticisms and compliments, as well as an option to subscribe to a newsletter, for example. This way, every time an Internet user fills out their details on the site, this information will be automatically imported into your database.
In other words, voters themselves will do the work of filling in their details, and will be registered immediately in the system, without you having to spend any effort to do this!
One of the most interesting ways to automate a political campaign is by sending out email and SMS marketing campaigns using a virtual platform . When doing so, you can use filters to segment your messages in just a few seconds.
In other words, if you want to send an email advertising a specific proposal for a neighborhood X, it is a good idea to include as recipients the people in your database who live in that region. To do this, you don't need to spend time searching for each of these contacts and selecting them individually. Simply choose the tag for that neighborhood, and all the people who live there will be included as recipients in an instant.