Best practices and tips for internal linking

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Internal linking is an integral part of on-page optimization. Improper use can reduce your performance in SERPs. How to do internal linking to increase ranking potential?

1. Use descriptive, keyword-rich anchor text Ideally, anchor text should adequately describe the content of the page . If you want your linked-to page to rank for specific keywords, make sure you use partial kazakhstan phone number data match or contextual anchor text.

2. Strategic use of dofollow/nofollow To pass PageRank, your internal links must be dofollow. Dofollow is a search engine bot command that tells Google crawlers to follow links on a page, rather than ignore them. Use the nofollow tag for pages that don't need to be ranked. These could be confirmation pages or thank you pages.

3. Link to old posts in new blog posts No new blog post should be published on your website without internal links to older posts with relevant content. If you’re not sure which blog posts to link to, you can use software tools like SearchAtlas to see what internal link suggestions they suggest.

However, never force internal linking to pages that don't have a natural relationship. This can ultimately hurt your SEO. If you don't have relevant content on your site yet, add a date to your calendar and come back to it later.