What type of campaign should I use?

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It's a best practice to run several different campaign types within your Google Ads account to maximize your performance on Google's advertising networks . Different campaign types can help you achieve different PPC metrics, so it's in your best interest to try at least one or two at first.

For example, you might want to run a Search campaign to macedonia phone number data capture people when they search on Google, and also a Views campaign when they browse other sites on the web. Some campaigns are industry-specific and may not be needed, such as Shopping (for e-commerce businesses), App, or Hotel campaigns.

How many campaigns should I have?
It all depends on the size of your business, business model, budget, and other considerations. There is no right or wrong answer when it comes to what types of campaigns you should have or how many you should have, but a best practice is to keep them as manageable as possible.

So, for example, if you're a small business running Google Ads and don't have the overall budget or bandwidth to realistically stretch across 10 or 20 campaigns, it's better to start small with one or two campaigns than to be overwhelmed.