Avoid long sentences
For a political slogan to be remembered, it needs to be clear, short and direct. Otherwise, citizens won't be able to remember it all! Here are some examples of very short slogans:
“Collor is progress” (Collor’s campaign in 1989).
Make use of rhymes
Using rhymes is a great alternative for those who want to create a political slogan that is easy to remember. This type of strategy grabs the attention of readers (or listeners) and allows them to spontaneously remember the phrase.
See some examples of famous slogans that used this strategy greece mobile database throughout electoral history in Brazil:
'Lula again, with the strength of the people” (Campaign of Luiz Inácio Lula da Silva for President of the Republic - 2006).
“Love in the heart! Salim is the solution!” (Salim).
'The penny against the million' (Jânio Quadros' campaign for Mayor of São Paulo - 1953).
'Don't vote for A, nor for B, nor for C; when the time comes, vote for Gê' (Campaign of candidate Gê, from Carmo do Rio Claro).
Consider using humor
Another strategy that is often used when creating a political slogan is to use humor, using elements such as irony, puns, extreme sincerity, among others. Here are some examples of politicians who made voters laugh a lot:
'Don't vote sitting down, vote standing up' (Campaign of the candidate nicknamed “Pé”, in Hidrolândia - GO).
“Of the two evils, the lesser” (Campaign of the dwarf candidate Celinho, for Councilor of Muniz Freire - ES).
“He steals but he gets things done” (Ademar/Paulo Maluf Campaign).
Make your promises explicit
Another very interesting strategy for creating a political slogan is to demonstrate what your proposals or promises are, that is, make it clear to the voter what will be done if they vote for you.
It doesn't necessarily have to be something specific that will be done, but a general change that will occur if you are elected. The country will be a better place or everything will be completely different, for example.
This type of action is excellent for bringing credibility to your campaign and convincing citizens of the seriousness of your candidacy. Here are some examples of politicians who have used this tactic in their communication:
“A new time is about to begin” (Collor’s campaign in 1989).
“50 years in 5” (JK’s campaign in 1955).
“We Want a Decent Country” (Geraldo Alckmin’s Campaign in 2006).