Best Subject Lines for Reengagement Campaigns

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Abby hehemann, director of product marketing at patagonia welcome marketing email example patagonia. Email Marketing Category: Onboarding/Brand Awareness What is the purpose of this email marketing campaign? This is the first email you receive after signing up for their email list. Why it works: Email lead sequences should set expectations. This email does that really well. First, you can see information about free shipping at the top, which more or less indicates how much Patagonia wants you to spend in the store.

The email title is catchy. They then tell mexico whatsapp data readers what kind of content they send, although they don't mention frequency. Equally important, you can see the refund policy at the bottom. It sets expectations for customers, which is crucial for ecommerce stores. The only thing I would change in the copy is the “Our Mission” section. Most people support the idea of ​​saving the planet, so this statement without context means nothing to the reader.

This is a missed opportunity. Your introductory email is the perfect time to talk about what makes your company unique. Just a sentence or two with a link to the website and maybe even a button underneath will do the trick. nico prins, founder of launch space Editor's note If you'd like to learn more about the types of email marketing campaigns that are best for your online store, consider reading our guide to e-commerce email marketing.