The weight of each item is assessed

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Only by the company's employees. You need to know that the most important indicator is clickability, because the price of Yandex contextual advertising depends on it , it demonstrates the usefulness of advertising in general. Consequently, you receive a reward for the ad position and for the cost of a click. What does the quality indicator affect? Yandex's help states that this indicator does not affect the price of advertising placement on the site or the allocation of advertising space , and also does not affect the predicted rate and volumes.

But then comes a small remark, stating that morocco cell phone number list by increasing it, you improve the performance of the advertising campaign as a whole. That is, in essence, it is of a recommendatory nature, but Yandex cares about the quality of advertising, which is why it motivates you to increase the quality factor. How does the quality indicator affect? The quality indicator has an indirect impact on the cost of advertising campaigns and how effective they are. It is somewhat similar to a credit history for a bank.

Yandex Direct account quality indicator Why have a high quality score? AdButton specialists are confident that by optimizing the quality indicator, you increase ROI , and your advertising campaigns become more successful. A high indicator ensures a low cost per application. In online advertising, every little detail matters, including not only the amount of pay per click, but also how much you pay for the target action. However, it is important to remember that not every click converts into an application, and therefore it will cost less.