Building community. How to increase customer engagement?

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Customer engagement is a key indicator of the success of marketing activities. To increase it, it is worth applying some proven strategies: Interactive content – ​​contests or live broadcasts attract users’ attention and encourage their active participation.

User-generated content (UGC): encouraging customers to share their experiences with the brand. It increases the authenticity of communication and creates a bond between the brand and the ghana phone number data customer. Regular interaction: Responding to comments and messages builds a positive relationship with customers and shows them that the brand values ​​their opinion.

An example? A sports brand organizes challenges for its customers on Instagram, where they can share their sporting achievements using a specific hashtag. These activities not only increase engagement, but also create a sense of community around the brand. making them a reliable source of product information. In addition, influencers allow brands to reach specific target groups through their unique audiences, which significantly supports market segmentation.