How do you do keyword research?

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A keyword research, in many ways, is not unlike a battle . And as in any battle worthy of the name, you will necessarily have to define:

the reason why you are fighting it, i.e. the goals you intend to pursue ;
the “weapons” you need to pursue those goals, committing yourself to looking for them ;
what the enemy's weapons are , thus identifying his combat strategies.
The metaphor of war, as you can see for yourself, is quite fitting. Your goals are in fact those that you intend to achieve through your business, your products or your services . But, to do so, you must first understand which keywords can help you achieve these goals .


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Once you have identified them, paraguay cell phone number list you will have to search for and create a real list of keywords (obviously including the “long tail” ones ). Once this is done, like any self-respecting strategist, you will have to “infiltrate” the enemy army, trying to understand how your opponents think : what are the keywords they have chosen? Are they effective? Which keywords can you choose, in turn, to emerge on them and “win the battle”?

Answering questions like these is absolutely essential to carry out successful keyword research . And once you understand this key concept, you’ll finally be ready to move on to the practical phase.

Also know that, nowadays, keyword research involves much more than simply identifying popular terms. With the introduction of advanced algorithms such as BERT by Google, keyword research has moved towards understanding the context and intent of users' searches . BERT ( Bidirectional Encoder Representations from Transformers ), in fact, represents a significant step forward because it does not limit itself to considering keywords individually, but analyzes the entire context of the sentence to better understand the meaning .

This means that it is now crucial not only to choose the right keywords, but also to understand how these words fit into a question or a broader context . Keyword research must therefore include a thorough analysis of related phrases and themes , to ensure that the content created is truly relevant and answers the needs of users.