Let's delve a little deeper into this topic?Generational behaviors: how generations differentiate themselveshow brands should acto reach new generationsgenerational behaviors: how generations differentiate themselvesfirstly, we need to take a time frame so thayou understand who we are talking about. Each generation refers to those born in a certain range of years. For currenmarketing, we refer to those born between the middle of the th century and the beginning of the scentury: baby boomers generation: born between and (currently years old) generation considerations abouthese divisions.
These birth dates vary greatly depending on the sources and there is no south africa whatsapp data consensus on them. The separation by years is also nowatertight: for example, someone born in may have similar behavior to someone born in another parof the country, in another socioeconomic situation, in another context. Furthermore, those born athe beginning of a generation are influenced by the previous generation, which is why some behaviors are mixed.
For example, those born athe beginning of the s may have more characteristics of generation baby boomers generationwe starwith the baby boomers generation, which encompasses those born between and if you remember history classes, you will know thababy boomers were born in the post-second world war period — a time of reconstruction in the countries involved.