Where do I start with branded blogging?

[jakariabd@]

A successful blog starts with a proper understanding of your target audience. Think about their concerns and challenges. What can you do to solve their problems and help them find new opportunities? For instance, fellow business owners might appreciate an article reviewing virtual call center software.

As well as researching your audience, you’ll need to carry out keyword research before you start (more on that shortly). What keywords and topics are people searching for? While you’re at it, do some digging into overseas data competitor blogs­. Do they make full use of keywords? How long are their posts? Do they use plenty of visuals?

Finally, who is going to provide the content as your popularity grows? Do you have the resources to post regular articles yourself? Check your budget and see whether you might need to outsource some of the work.

Bar chart comparing effective content formats, with Roundups having the largest percentage
How to create your branded blog
OK, you’ve done the background research; you know who you’re aiming at and what sort of content you’ll provide. Now it’s time to create your branded blog!