Features of BtoB listing ads differences from BtoC

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In search advertising, the "pay per click" method is common, and you are charged only when a user clicks on an ad. In addition, the order in which ads are displayed is determined by an "auction format," and factors such as the bid amount and the quality of the ad affect it. This system makes it possible to effectively appeal to your target audience while being creative with your budget and ad quality.





Low search volume

The keyword search volume for BtoB tends to be lower than that for BtoC. We actually costa rica phone data used the Google Ads tool "Keyword Planner" to investigate the search volume. (As of August 28, 2023)



Comparison of search volume (BtoB, BtoC)



The search volume numbers above show that B2B related keywords are less than one-tenth of B2C keywords.


High CPC

BtoB tends to have a higher CPC (cost per click) than BtoC. The reason for this becomes clear when you understand the CPC determination process for listing ads. CPC is determined by factors such as the bid price, ad quality, and the competition rate for search keywords.