Conducting online surveys is the most effective method of data collection, although that title was not earned overnight, of course not, to get there, thousands of surveys with the highest response rate went through. To continue to maintain that title, it is necessary to keep the response rate from decreasing, and to do so, you must design first-class surveys.
The first step to creating great surveys is to make them smaller, as length influences respondents and it has been proven that shorter surveys yield more responses, as more people are able to complete them.
The length of online surveys depends on many factors, the most important being the design, so a free tip: Don't ask questions you don't need, it will only make the survey longer and prevent respondents from completing the questionnaire.
After the free advice, I must say that there are 3 more ways to shorten your online surveys.
1.- Use of logic:
QuestionPro's logics are very useful when it comes to shortening peru phone number surveys, think for a second, do you really need all respondents to answer all questions? If you think so, think about the following:
Have you ever smoked?
Yeah
No
What brand of cigars do you prefer?
Have you ever taken intoxicating drinks?
Yeah
No
What alcoholic drinks do you prefer?
What happens if the respondent answers no to questions one and three? Exactly, questions two and four are unnecessary. In QuestionPro, we have logic that allows you to go back and forth between the survey so as not to waste the time of those who respond. For example, you can configure it like this:
If you answered “No” to question number one, skip to question three, if you answered “Yes”, continue with question two.
2.- Types of questions:
Choose the exact question type for your survey. At QuestionPro we have different types of questions that will make your survey more dynamic and less burdensome for respondents.
Multiple choice questions: This will keep your respondents from overthinking, but don’t forget to add the “other” option to get the answers you hadn’t thought of.
3.- Auto-fill in respondents' data:
If you have surveyed the same people before, don't waste your respondents' time filling out unnecessary forms. Use the data to pre-fill the forms for each survey, or better yet, use this data to prevent respondents from having to answer questions that don't apply to them, since thanks to our segmentation logic you can choose which questions are assigned to each person based on the data recorded.