Effective data integration: cascading CDP

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The process of data marketing is complex and complicated, but it is an indispensable foundation for digital marketing. Data can help us understand consumers, and only by having complete data can we fully understand consumers, establish a personalized "360-degree customer profile", and only then can marketing activities and decisions be driven by data. LINE official accounts are often only one part of data collection and application. It is recommended that brands manage customers through multiple channels and complete data integration with other platforms and LINE .


CDP (Customer Data Platform) is a platform that integrates first-party data. Marketers will use many different systems and channels to interact with consumers, such as LINE OA, SMS, their own e-commerce official website, etc. Originally, they all operated independently and did not transfer information to each other, so it was difficult to leverage the italy whatsapp phone number information from different channels. The cumulative value of data makes it even more difficult to gain data insights. The data connection service provided by Crescendo Lab allows brand operators and marketers to integrate data from LINE OA and other systems without the need for engineering skills, and bind and compare member identity information through LINE . The profile of individual consumers is clearer.


> Contact the experts at Crescendo Labs to learn about data concatenation services
6. The latest trend: LINE business account 2024 seven keywords
60. LINE digital transformation
Digital transformation is simply defined as "improving business models and forms through digital means." Digital transformation sounds very scary, but it’s precisely because it sounds like a big undertaking that brands tend to be deterred. In recent years, many brands have used LINE official accounts to achieve small-scale digital transformation. For large enterprises, digital transformation projects include "internal processes," "business models," and "organizational culture," and these can be realized through the LINE official account and its ecosystem.