LINE maintain a high interaction rate?

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Don’t forget the essence of community: elicit participation
In addition, we must not forget that the essence of community is "participation." Try to think back to this, what was the last time you couldn’t wait to share something with someone? Whether it’s novel and interesting quizzes, super-saving tips from experts, or inviting people to participate in sweepstakes together, the magic formula that makes LINE interactive is to successfully arouse participation and next action. But don’t just hope that the audience will like, click, and share. The key point is that participation and action can connect products and services.

This type of operation is most suitable for LINE official accounts in the leisure, entertainment and tourism industries, such as sharing tourist attractions that arouse the desire to travel, or allowing users to laos whatsapp phone number learn about the latest travel itinerary based on personal travel preferences. "KKday" and "Lion Travel" use this theme to create content that can be shared with one click, triggering users to share it with relatives and friends for discussion, as shown below.

The thinking point here is: "How to make the entire participation process simpler and more intuitive, so that the audience can take action without having to go through several procedures?" In this way, the audience can naturally take the action you expect, such as " If you go out to play, you will want to find someone to go with you." Or, reverse thinking and using the "International Loneliness Scale" to provide a simple test and then recommend an itinerary package are ways to arouse participation and co-creation.