Although much progress has been made, there is still work to be done, as Margarita Rodríguez has said. “You have to be very creative in the way you launch the message and work with creative agencies to adapt it to the medium .”
"You have to be very creative in the way you launch the message afghanistan phone number and work with creative agencies to adapt it to the medium"
— MarketingDirecto.com (@mkdirecto) June 9, 2021
Rubén Vara has also been interested in knowing what programmatic brings to the outdoor media. For Ricardo Pérez, " programmatic creates the first bridge to cross-media contextualized efforts . "
"It is up to us to help DSPs develop so that they are adaptable to the different capabilities of the environment," said Pedro Fernández on this point.
“Programmatic is the automation of purchasing and that allows us to facilitate multi-environment purchasing, which covers many things. It is still a discipline that is completely complementary to normal planning .”
Antonio, CEO of EasyDooh, has recalled that “through programmatic, actors and advertisers can enter who were not previously reaching . In addition, programmatic allows you to have all that information on the hour, minute and second, which is very convenient for the advert.