Have you ever heard of Klarna ? This is a Swedish online payments company founded in 2005 by Sebastian Siemiatkowski , Niklas Adalberth and Victor Jacobsson . The success of this fintech is based on streamlining payment systems.
Only a zip code and email address are required to complete purchases, instead of requiring a billing address, credit card and other information that other companies require.
This week it was revealed that Klarna has become the largest fintech in Europe . Sebastian Siemiatkowski did not hesitate to say after hearing the news that they want to become the Ryanair of their sector and are going straight for their rivals.
The company has never hidden its dislike of traditional business philosophies. This impatience has led it to position itself as one of the most valued technology groups on the old continent.
His ambition goes far beyond increasing profits. Siemiatkowski has belgium phone number stressed that it is still unusual for the financial industry to be dominated by large, traditional national players. His vision is for a group of global players offering specialised services .
In this way, the company will use its banking license to offer cards and salary accounts to its users. But we will not find an offer of mortgages, savings products or stock trading. This would be possible through the association with several fintech companies.
The only problem currently facing the company that promises to become the Ryanair of fintechs is that it is still unknown, even though it has a large user base in Germany and several northern European countries.
The company's ambition knows no bounds and it is already looking at the UK and US markets . Many have pointed out that it may be biting off more than it can chew.