The company logo should always be visible in all the pieces that make up the website and inbound campaigns . In the specific case of landing pages, by not placing the navigation menu to avoid distracting the user and having them focus on the offer being made, we can take advantage and give a more prominent space to our logo to strengthen the brand.
Eliminate distractions
As mentioned above, it is important to avoid distractions within the landing page so that the user does not lose sight of the offer being made.
Any element that is not part of the landing page structure should be avoided, including links to other sections of the site; this usually involves hiding the footer and navigation menu so that they are not displayed within the landing page.
The content offered to the user must be clear and have a prominent place within the landing page. The user must understand it quickly, so it is recommended to use bullets to facilitate a quick reading of the most important aspects of the offer. Images or videos should also be included to illustrate the content and help capture the attention of visitors.
description of a landing page
Description of a landing page
Include a form
The form is the element that allows us to collect relevant information cambodia phone number from the person who is interested in the offer. At this point, it is key to economize and only ask for necessary data. A very detailed form can cause the user to leave the site.
landing page form
Landing page form
Structure, design and analysis
It is important to maintain a similar structure when creating all landing pages, and to respect the elements detailed above so that the user has at hand all the information they need about the offer being made. If the user feels that they need more information and the landing page is not providing it, they may go look for it elsewhere on the site and not return, or they may simply lose interest.
Additionally, it is very important that the page maintains the aesthetics and design used in the rest of the website. The design must be homogeneous and faithful, not only to generate a brand identity but also so that the user feels that everything is part of the same system, whether they are on a landing page, the home page of the site or the blog.
Finally, you need to pay attention to metrics. Some important KPIs for a landing page are visits, bounces, and the form conversion rate. These indicators allow us to know how many people access our landing page, how many complete the download form, or how many leave the site after seeing the offer.
Where can I make one?
If you're interested in creating an effective landing page with all the elements we've mentioned in this article, choosing the right platform is crucial. A robust and versatile CMS (Content Management System) can greatly simplify the process of designing and developing your landing page.
Among the various options available, one of the most prominent is HubSpot . It's a comprehensive digital marketing platform that offers a wide range of tools, including landing page creation, marketing automation , contact management, and performance analysis.
With HubSpot, you can take advantage of pre-designed and customizable templates to create your landing page quickly and easily. In addition, the platform offers advanced features, such as audience segmentation, A/B testing, conversion tracking, and detailed analytics, that will allow you to optimize the performance of your page and maximize your results.