In terms of your shopping cart, the checkout experience should require as few steps as possible to speed up the checkout process. Billing, shipping, payment methods, the ability to change product quantities, and options to save your products for later should all be on a single page. Include a single sign-on or account creation option for shopping, as visitors will be put off by lengthy sign-ups. Don’t force people to sign up; it’s a major conversion killer. Avoid sending them to other armenia phone number library websites to checkout whenever possible. Finally, include a clear call to action.
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You can keep shoppers exploring other products on your website by showing them items that are related to or similar to the product they are interested in. You can direct your customers to ‘frequently purchased together’ product bundles on other standout items.
13. Directional Navigation
Providing intuitive, easy-to-use faceted navigation allows customers to explore your categories in depth to find exactly what they’re looking for. A good navigation setup will prevent users from getting overwhelmed when trying to find the products they’re looking for.
Users Want Speed – Including Google
2 seconds is the threshold of e-commerce website acceptability. Consumers want to find what they are looking for quickly, otherwise they abandon the page. Page loading speed is a parameter that even Google takes into account when calculating your site’s ranking. According to several researchers, 9.6% of visitors abandon your page if the loading speed is more than 2 seconds. Make sure that your web pages load quickly, including all images. Avoid high bounce rates.
15. Breadcrumbs
Breadcrumbs, or breadcrumbs in Turkish, are navigational navigation that show users which page of your website they are on and where this page is in the hierarchical order of your site. It is usually located horizontally at the top of your site. According to a legend, it gets its name from the story of “Hansel and Gretel,” where two brothers leave breadcrumbs on the road to find their way back home.