Stand out when communicating GDPR compliance

[nrumohammadx1]

The 2018 Statistical Observatory , created by MailUp taking into consideration the emails sent by the platform in 2017, has shown that there is a type of email, within email marketing, with very respectable performances. These are the so-called transactional emails , those that arrive after having made a purchase or having signed up for a newsletter. Last year, the opening rates were in the order of 63% (B2B) and 55% (B2C).

A sign of the great interest reserved for this practice which, in itself, could be considered of an exquisitely bureaucratic nature or a mere adaptation of the contact database management. Senders have also noticed this, so much so that increasingly often the sending of transactional emails is combined with the simultaneous delivery of content and offers in a cross-selling or upselling key . Communicating to your customers about compliance with the GDPR requirements can fall into this category. Regardless of whether you have to do it or not, it is therefore appropriate to take advantage of the circumstance to "knock" on the door of users, prospects or loyal customers.



Like yours, other companies have equipped themselves or are equipping themselves to list of andorra consumer email make their databases compliant with the European Regulation. As a result, email boxes have become the target of a series of overlapping messages that border, in the widespread opinion, on the characteristics of spam. For this reason, mere regulatory compliance is not enough , but it is necessary to stand out.

Make sure your company information is unique and memorable . Those who receive it must have the perception that the confidentiality and security of their personal data are a real value of the brand, which, at the same time, can remember the latest news in its catalog or a promotion that is absolutely not to be missed.

How not to take advantage of the opportunity of customization to stand out from the crowd? Our Pvideo ® can be an original form of communication for compliance, and, at the same time, an innovative way to exploit every type of contact with the