Keep communication with your customers active and your leads engaged by sending email marketing and newsletters .
Emails can contain a variety of different content, such as blog articles, social media posts , and even offers and discounts.
Create social networks
With more immediate and fun communication , social networks are all the rage right now. In other words: part of your target audience is definitely there.
In this sense, creating more azerbaijan phone number resource relaxed and light-hearted content on Instagram, Facebook and WhatsApp can be a great Inbound Marketing strategy for e-commerce.
A presence on social media will increase your brand reputation and keep your audience engaged.
Likewise, offering service on these networks can help you sell more and increase the satisfaction of your customers who are looking for practicality and comfort.
How the sales funnel applies to Inbound Marketing for e-commerce
Now you know what Inbound Marketing is for e-commerce and how it relates to the purchasing journey, but how can you apply these techniques to the sales funnel? Check out some tips!
Attract visitors
Use attraction tactics to attract more visitors and potential customers. To do this, you can create ads on Facebook Ads and Google Ads , for example. This, in addition to SEO strategies to attract organic traffic.
Since we're talking about Google Ads, how about watching a video on the subject?
Google Ads, how does it work?
In this sense, it is interesting to understand your target audience as much as possible to be able to segment your campaigns and ads , targeting the right people.
Generate leads
Once you’ve attracted users, fill your website with opportunities to convert them into leads . To do this, make the most of CTAs, landing pages , and email marketing.
Convert your leads
The fourth step is to transform your leads into customers through the stages of the buying journey .
To do this, you need to understand what the persona is looking for in each of these stages and, therefore, offer the right solution until they reach your product or service.