Why comparisons can make your emails more effective

[tanjimajuha20]

If you feel like you've run out of ideas for your SMS campaign texts and don't know what else to come up with, you might need some inspiration to make your texts stand out. So that they can not only motivate customers to buy your products or services, but also be interesting and expected.

Metaphor is a tool that you can integrate into your SMS campaigns and make them more vivid. One concept is compared to another to describe the characteristics of the first in more detail. You talk about A, mean B, and compare them, finding common ground:

"Traveling without canada telegramknowing a foreign language is like having a suitcase with $1,000 and forgetting it on the bus. Chinese, Spanish or Korean - start your language course today! Idioms School"

"Going to the gym but continuing to eat sweets is like being a shoemaker without shoes. Stop exhausting yourself with pointless workouts. In our clinic, we will select the right way of nutrition for you"


With comparisons, you address the key needs of the client. With their help, you can very accurately, but imperceptibly, cause the desire to buy your product or order a service.

You can make your followers think in analogies, and this will grab their attention. Without complex words, you can convey a simple idea by creating a call to action. Just use metaphors and comparisons.

With this tool you can enrich your texts. Make them brighter and simpler. But do not get too carried away with comparisons, SMS messages have their limitations. Your text should be short and at the same time catchy.

The main goal of any SMS mailing is to attract customers. The more interesting and memorable your text message is, the more potential customers you will have. You should not be afraid to experiment with text, introducing new methods. The main thing is to conduct tests before starting an SMS campaign.