And common sense tells us that this is very likely to continue

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Today, an explicit question almost always triggers a list of follow-up questions (aka People Also Ask) – 85% of the time, as we see below. But as RankBrain improves and becomes better at identifying the hidden question behind the query, Google can show PAA/related questions on the SERPs for more and more ambiguous search queries.


The numbers we found for 2019 show that this is what is happening. as RankBrain will continue to improve over time. Now the numbers We analyzed SERPs for 5 million queries in the UK from February 2019 to February 2020.


We identified 4 types of SERPs: informational, navigational, shopping and geographic. Informative = explicit questions: how, why, what, when... Navigational = brand names student phone number list Purchase = includes words like - buy, price, cheap... Geo = contains geo words like - near me, where.


Other = all search queries that do not fall into one of the top 4. Presence and Growth of PAA/Related Applications by Device in 2019 It is striking that the numbers are very similar for desktop and mobile both in terms of the percentage of SERPs containing PAA and in terms of growth over the course of the year.