Adlink Group has sold Adlink Media, its online display advertising division, to Hi-media. In exchange, Adlink acquires 10.7% of Hi-media shares and becomes a major shareholder of the French online marketing and micropayments specialist.
With this move, Adlink affirms its new gambling data hong kong operational path that will focus on the affiliate and performance marketing business, in addition to the sale of domains through Sedo.
In addition to the shares, 12.2 million euros from the purchaser as a loan. Adlink will also be able to increase its stake in Hi-media if it wishes to increase its capital.
According to the companies' data, Adlink Media and Hi-media reach 126 million unique users in nine European markets. The combination of both networks, which will combine Adlink Media's content offering with Hi-media's micropayment services (Allopass), offers, according to the press release, "concrete added value for advertisers, agencies and website owners."
Marc Stilke, spokesman for the Adlink Group board of directors, says the alliance could create “cross-selling potential between advertising networks, content and micropayments.” Andreas Janssen, CFO of Adlink Group, justifies the new strategy: “The field of performance marketing is one of the growth drivers of online marketing and is achieving solid benefits, thanks to the effects of technology and networks.”