Based on our experience, on Company Page we make 7 to 10 posts per week and on personal accounts one post per day, in some cases, or one post per week in others.
In personal accounts that are part of objectives aimed at capturing leads on a large scale, human talent or fundraising, we make one to three posts per week in addition to a lot of work on comments to boost interaction.
What kind of content? There are many topics and formats that can be explored:
Storytelling, telling the story of how the company was born, how it phone number lookup indonesia expanded, what failures were that later became successes.
Weekly milestones and good news
New partnerships and new clients
Highlighting the work team
Communicate presence at events
Position yourself as an expert through a blog or useful content
Research, benchmarks and industry data
All of these types of content are good cards, but the ideal is to have fine and strategic work when producing them.
Imagine hiring a ghost writer to write the history of your company and having them miss out on key details like dates or lack context on colorful details like the name of the bar where the future co-founders met for the first time.
Content is a job that needs to be done with finesse and detail. You don't want people in the world's largest professional environment to read you as fake or lacking knowledge about your own industry.
Instead, if you want to attract the attention of people who know they will help you achieve the goals that will make your business grow.
Entrepreneurs, use LinkedIn. But use it well. As one might say: With great powe