The case of doorway pages

[asikurrahmanshuvo]

From a strategic standpoint, it would probably be more appropriate to write something unique and compelling for those topics or produce an article that covers some of these different variations.

So that's something from a strategic standpoint that I would recommend.

But purely from a policy standpoint, I don't think there's anything specific in the way of you taking individual articles and then making a bunch of copies of that.

So, that's something where, from a purely practical standpoint, it's up to you. But my recommendation is really to do fewer articles and focus on making them really good .”

Before we address the last part of Mueller’s response, let’s put a few things into context.

Doorway pages are pages created to rank for similar search queries . They have no real value and only serve to take the user to the same destination.

For example, let's say you want better results for your main australia phone number list page focused on tuxedo jackets. So you create 20 different pages targeting search phrases like.

Their sole purpose is to rank high, acting as gateways to your homepage. This, of course, is cheating and can lead to penalties.

And how does all this relate to the central theme of this post? Well, you can end up creating doorway pages by accident if you are heavily copying your own content.

So be careful and read Muller's final recommendation carefully:

[Creating doorway pages] is essentially taking one piece of content and creating a ton of variations with minor differences and that would be against our webmaster guidelines.